Something happened to managing finances and it pisses me off.

It used to be simple but now I'm drowning in accounts.

Savings accounts. Credit cards. Investment accounts. Joint accounts. Mortgage accounts. Daily accounts. All of them spread across different apps and platforms.

Each promising me some tiny optimisation.

I get it. The pitch was simple: more accounts, means more opportunities. More ways to maximise every penny, every decision.

But something got lost in the optimisation. The clarity disappeared.

The simple connection to my money – knowing what I have, what I spend, where it all goes – buried under an avalanche of logins, apps, and dashboards. Each account is now its own silo, each platform demanding its own attention.

I traded simplicity for sophistication, and ended up with chaos.

That's why we built Avery.

Avery isn't another fancy fintech app promising to revolutionise your relationship with money.

It's a simple, powerful tool that does one thing exceptionally well: it keeps your bank transactions flowing directly into your Google Sheets. No stored data. No complicated interfaces. No surrender of control.

Just your transactions, appearing right where you want them – in spreadsheets you already know and trust.

Build your perfect financial system without compromising on security or convenience.

Your financial data is yours. Manage your money, your way.

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Charlie Coombes

Co-Founder